Best Email Marketing Software (September 2026)

1

Campaign Monitor

Top pick

campaignmonitor.com

Best for Marketing teams needing branded email campaigns·Free trial

Campaign Monitor is an email marketing platform that provides a drag-and-drop email builder, pre-built templates, and tools for list segmentation and audience management. It supports automated workflows triggered by subscriber behavior, along with A/B testing and campaign performance reporting. The platform integrates with various CRM and e-commerce systems to sync customer data. Campaign Monitor is used by marketing teams and small to midsize businesses looking to design branded email campaigns, automate customer communications, and track engagement metrics such as opens and click-through rates without requiring coding knowledge.

• Drag-and-drop email builder
• Automated workflows
• Audience segmentation

2

ConvertKit

Free plan

convertkit.com

Best for Independent creators and online course sellers

ConvertKit is an email marketing platform designed for creators, bloggers, podcasters, and online course sellers. It offers customizable opt-in forms and landing pages, automated email sequences, and subscriber tagging to segment audiences based on behavior and interests. A visual automation builder allows users to map out workflows for onboarding, product launches, or content delivery. ConvertKit also supports integrations with e-commerce and membership platforms, making it suited to individuals monetizing an audience through digital products, subscriptions, or affiliate offers rather than large enterprise marketing teams.

• Visual automation builder
• Landing pages and forms
• Subscriber tagging and segmentation

3

MailerLite

Free plan

mailerlite.com

Best for Small businesses and freelancers

MailerLite is an email marketing platform that provides tools for building newsletters, automations, and landing pages. It includes a drag-and-drop editor, subscriber segmentation, and templates for creating campaigns without design or coding skills. The platform also offers automation workflows, sign-up forms, pop-ups, and basic e-commerce integrations for selling products through email. Reporting features track opens, clicks, and campaign performance. MailerLite is suited to small businesses, bloggers, and freelancers seeking a straightforward email marketing tool, as well as growing teams that need automation and landing page capabilities without a steep learning curve.

• Drag-and-drop email builder
• Automation workflows
• Landing pages and forms

4

Drip

drip.com

Best for Ecommerce businesses and online retailers·Free trial

Drip is an email marketing and marketing automation platform built primarily for ecommerce businesses. It offers visual workflow builders, customer segmentation based on browsing and purchase behavior, and integrations with ecommerce platforms like Shopify and WooCommerce. Users can create automated email sequences, personalize campaigns using onsite activity and purchase data, and run multichannel campaigns that combine email with SMS or onsite popups. The platform includes reporting on revenue attribution and campaign performance. Drip suits online retailers and ecommerce marketing teams seeking to automate customer communication tied closely to shopping behavior and sales data.

• Visual automation workflows
• Ecommerce platform integrations
• Revenue attribution reporting

5

ActiveCampaign

activecampaign.com

Best for Small to mid-sized businesses needing automation·Free trial

ActiveCampaign is a marketing automation platform that combines email marketing, CRM, and sales automation tools. It allows users to build automated workflows, segment contacts based on behavior, and design email campaigns using pre-built templates. The platform includes features such as lead scoring, contact tagging, and integrations with third-party applications like e-commerce and social media platforms. Reporting tools track campaign performance, open rates, and conversions. ActiveCampaign suits small to mid-sized businesses looking to combine email marketing with customer relationship management and automated follow-up sequences across multiple communication channels.

• Marketing automation workflows
• CRM and sales tools
• Behavior-based segmentation

6

Brevo

Free plan

brevo.com

Best for Small businesses and marketing teams

Brevo, formerly Sendinblue, is a marketing platform that combines email campaign creation with SMS messaging, marketing automation, and a built-in CRM. Users can design emails with a drag-and-drop editor, segment contact lists, set up automated workflows based on subscriber behavior, and track campaign performance through reporting dashboards. It also offers transactional email sending for developers via API and integrations with common e-commerce and CMS platforms. Brevo suits small businesses and marketing teams looking to manage email, SMS, and customer relationship data within a single tool.

• Drag-and-drop email editor
• Marketing automation workflows
• Built-in CRM and SMS

7

Klaviyo

Free plan

klaviyo.com

Best for Ecommerce and DTC retail brands

Klaviyo is an email and SMS marketing platform built primarily for ecommerce businesses. It integrates with platforms such as Shopify, WooCommerce, and Magento to sync customer and order data, enabling segmentation based on purchase behavior and browsing activity. Users can build automated flows for abandoned carts, welcome series, and post-purchase follow-ups, alongside campaign creation tools with templates and A/B testing. Reporting features track revenue attribution and campaign performance. It suits online retailers and direct-to-consumer brands seeking to combine email and SMS messaging with detailed customer data for targeted marketing.

• Ecommerce platform integrations
• Automated marketing flows
• Revenue attribution reporting

8

Mailjet

Free plan

mailjet.com

Best for Marketing teams needing both campaigns and transactional email

Mailjet is an email marketing and transactional email platform offering a drag-and-drop campaign editor, contact list management, and segmentation tools. It provides SMTP relay and APIs for sending transactional emails, along with real-time tracking and analytics on opens, clicks, and deliverability. Collaboration features allow multiple team members to edit and comment on campaigns simultaneously. The platform suits marketing teams and developers who need both marketing newsletters and automated transactional messages handled within a single service, from small businesses to larger organizations requiring API-based sending at scale.

• Drag-and-drop email editor
• SMTP and API sending
• Real-time analytics

9

GetResponse

getresponse.com

Best for Small businesses and online course creators·Free trial

GetResponse is an email marketing platform offering list management, autoresponders, and marketing automation workflows. It includes tools for building landing pages, signup forms, and websites, along with webinar hosting and basic e-commerce integrations for selling products or promoting online events. Users can segment subscribers, run A/B tests on campaigns, and track performance through reporting dashboards. The platform provides templates for emails and pages, aiming to support both simple newsletters and more complex automated funnels. It suits small businesses, solo marketers, and online course or webinar creators seeking a combined email and marketing toolkit.

• Marketing automation workflows
• Webinar hosting
• Landing page builder