Best Paid Search and Paid Social Campaign Management Software (September 2026)

1

Smartly.io

Top pick

smartly.io

Best for Enterprises and agencies running large-scale paid social campaigns·Paid only

Smartly.io is an advertising automation platform that helps brands and agencies manage paid social and search campaigns across networks such as Meta, Google, Snapchat, TikTok, and Pinterest. It combines creative automation, campaign management, and budget optimization tools to help teams produce and scale ad variations while managing spend across channels. The platform is typically used by larger advertisers and agencies running high-volume, multi-channel campaigns that require coordination between creative and media buying teams.

• Creative automation
• Cross-channel campaign management
• Budget optimization

2

Sprinklr

sprinklr.com

Best for Large enterprises managing multi-channel ad campaigns·Free trial

Sprinklr is a unified customer experience management platform that includes tools for managing paid advertising alongside social media, marketing, and customer service functions. Its paid ads capabilities allow teams to plan, execute, and monitor ad campaigns across multiple digital channels from a single interface, with reporting designed to consolidate performance data. The platform integrates advertising workflows with broader social and marketing efforts, making it suited to organizations that want to coordinate paid campaigns with other customer-facing operations rather than manage ads in isolation.

• Cross-channel ad management
• Unified performance reporting
• Integration with social and marketing

3

Optmyzr

optmyzr.com

Best for PPC managers and digital marketing agencies·Free trial

Optmyzr is a pay-per-click management platform that supports campaign optimization across Google Ads, Microsoft Ads, and other search and shopping channels. It offers automation rules, bid and budget management, reporting and dashboards, and audit tools to help identify account inefficiencies. The platform includes recommendations for campaign structure and keyword management, along with white-label reporting for agencies. Optmyzr suits PPC managers, in-house marketing teams, and digital agencies handling multiple client accounts who need to streamline recurring optimization tasks and consolidate performance data across advertising platforms.

• Automation rules
• Bid and budget management
• Cross-platform PPC reporting

4

AdEspresso

adespresso.com

Best for Small businesses and agencies running social ads·Free trial

AdEspresso is an advertising management platform for creating, testing, and optimizing campaigns across Facebook, Instagram, and Google Ads. It provides tools for building multiple ad variations, running A/B tests on creative and targeting elements, and tracking performance through consolidated dashboards. The platform includes audience targeting features and automated optimization suggestions to help refine campaigns over time. It is aimed at small businesses, marketing agencies, and social media managers who run paid advertising across multiple channels and need a simplified interface for managing campaigns without working directly within each platform's native ad manager.

• A/B testing
• Multi-platform ad management
• Performance dashboards

5

Search Ads 360

marketingplatform.google.com

Best for Agencies and enterprises managing multi-engine search ads

Search Ads 360 is a campaign management platform for paid search advertising, part of Google Marketing Platform. It allows agencies and large advertisers to manage search campaigns across multiple search engines, including Google Ads and Microsoft Advertising, from a single interface. The tool offers bid automation, budget management, reporting, and integration with other Google Marketing Platform products such as Campaign Manager 360 and Analytics. It is generally aimed at enterprises and agencies handling large-scale, multi-engine search advertising accounts rather than small businesses running simple campaigns.

• Cross-engine campaign management
• Automated bidding rules
• Integrated reporting dashboards

6

The Trade Desk

thetradedesk.com

Best for Agencies and enterprises managing programmatic ad buying·Paid only

The Trade Desk is a demand-side platform that enables advertisers and agencies to plan, buy, and optimize programmatic advertising across display, video, audio, connected TV, and mobile channels. It provides access to multiple ad exchanges and inventory sources, along with tools for audience targeting, campaign measurement, and cross-channel reporting. The platform is built for media buyers and agencies managing large-scale digital ad spend across many publishers and formats, rather than small businesses running self-serve social ad campaigns. It integrates with third-party data providers to support audience segmentation and campaign performance analysis.

• Cross-channel programmatic buying
• Audience targeting tools
• Campaign performance reporting

7

Meta Ads Manager

Free plan

facebook.com

Best for Businesses advertising on Facebook and Instagram

Meta Ads Manager is the platform for creating, managing, and analyzing advertising campaigns across Facebook, Instagram, Messenger, and the Audience Network. It provides tools for audience targeting, budget allocation, ad creative formats, and performance reporting, allowing advertisers to run campaigns across objectives such as awareness, traffic, conversions, and app installs. Advertisers can test multiple creatives, set bidding strategies, and monitor results through built-in analytics. It suits businesses of varying sizes that advertise on Meta platforms, from small business owners managing local promotions to marketing teams running larger, multi-campaign paid social strategies.

• Audience targeting
• Campaign performance analytics
• Multi-platform ad placement

8

AdRoll

adroll.com

Best for Ecommerce businesses running retargeting campaigns·Free trial

AdRoll is a digital advertising platform that helps businesses create, manage, and optimize retargeting and prospecting campaigns across web, social, and email channels. It integrates with ecommerce platforms and CRMs to use customer data for audience targeting and personalized ad delivery. The platform includes tools for cross-channel campaign management, performance analytics, and automated bidding. AdRoll is typically used by ecommerce businesses and marketing teams looking to run coordinated display, social, and email advertising campaigns from a single dashboard, with an emphasis on retargeting website visitors and re-engaging existing customers.

• Cross-channel retargeting
• Audience segmentation
• Campaign performance analytics